For small business owners, “It’s getting to a point where it’s very difficult to ignore technology,” said analyst Laurie McCabe, co-founder and partner of the SMB Group, a market research firm.
While that statement might seem obvious, it’s also true that what sometimes feels like an overwhelming barrage of technology-related marketing and sales calls can cause many small-business owners to tune out and ignore the real benefits provided by the right office solutions.
The article that quotes Ms. McCabe was published on the SmallBusinessComputing.com website. The piece, “Small Business IT Trends to Watch in 2013,” goes on to cover some of the small-business technology trends McCabe suggests will be embraced by the most successful small businesses.
The article lists, and expands upon, the following suggested areas of focus from McCabe’s “SMB technology market predictions for 2013” blog article:
- Social Media
- Big Data
- The Cloud
- Data Protection
Over the next few weeks I’ll be covering these and other technology trends I believe should be understood and/or deployed by small business as part of their strategy for success in 2013 and beyond.
In the meantime I’d love to hear your thoughts about social media marketing, Big Data, The Cloud, data protection or any other suggested points of focus related to day-to-day small-business operations.