Smaller firms, especially in the advertising and marketing industries, are scrambling. But surprisingly, business owners biggest worry isn’t about healthcare or taxes. The number one worry is getting more customers in the door… to win more bids. With over 3.5 million small businesses, 130,000 in advertising and marketing in the U.S. alone, the scarcity of customers leads to intense competition. At first glance, seems gloomy.
Yet there is evidence to the contrary. Gordon Kaye from Graphic Design states “90% of graphic designers still work on print”. Some small boutique firms are winning new customers by providing excellent service and fast response times.
With the introduction of the Xerox Phaser 7800 tabloid-size color printer, we are bringing our experience in print and marketing communications to help smaller firms solve real business problems.
The current business climate pushes advertising agencies, graphic design shops, marketing communications firms, and even creative departments within larger companies to:
- get jobs done quicker,
- and cheaper,
- all while improving effectiveness of printed material itself.
In looking for a color printer, these firms want to simply choose the color they want, get that color on the print, and maintain that color while pumping out those pages.
We even filmed a customer.
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I think the Phaser 7800 is perfect for the smaller graphic firms. Check out the new Phaser 7800 and let us know if you have any questions. More importantly, tell us what you think.