If you’re a regular reader of this blog you’ve seen lots of articles that deal with the ins and outs of content marketing.
The Content Marketing Institute defines the term as such: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
You probably know by now that content marketing should be an integral component of your overall marketing strategy. That’s especially true if you conduct business online and have an e-commerce site whose search rankings you push organically, and to which you can direct your content audiences for more information about your products and/or services.
But if you’re new to the content marketing game and need help, you could easily become overwhelmed by the sheer volume of information available online. Type “content marketing help” into any search engine and you’ll see what I mean.
Which is why I found this Search Engine Watch article so remarkable. In it, the author provides details on the key considerations when building your first content marketing strategy, from the basics to developing a strategy for your subsequent efforts. I think you’ll find it quite helpful.
From the article: “Whether the main goal of your site is to make a little extra cash each month or your site [is] the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.”
I encourage anyone who’s kicking off their content marketing activities to read the entire article, and then return here to share comments.
Thanks for reading, and happy marketing.
