How the New Shop Xerox Promises a Better Customer Experience

As part of its ongoing commitment to helping small and medium size business (SMB) customers work better, Xerox recently launched a revamp of its popular Shop Xerox website.

The site is popular with SMB customers in particular, who rely on Shop Xerox for everything from supplies replenishment to selecting productivity boosting hardware devices.

Fans of the site will be pleased to find the same level of selection with a wholly improved customer experience, which begins with its mobile responsiveness. SMBs can now enjoy the full desktop experience on their smartphone or tablet.

The redesign also makes the now fully mobile responsive site easier to navigate and streamlines the purchasing process. This is especially good news for customers who routinely use Shop Xerox to buy their Xerox Genuine Supplies.

While the benefits of using Xerox Genuine Supplies are well known, the process for purchasing print supplies is new – and marks a welcome change.  A majority of supplies purchases on Shop Xerox come from repeat customers, which is why Xerox turned to them for feedback on how to make the site better. The result is a more intuitive process that requires less navigation.

Read: Why Gambling on Bargain Brand Supplies is Always a Losing Bet
Too often customers unknowingly invite serious problems into their business when they “gamble” on bargain-brand toner cartridges instead of purchasing from the original equipment manufacturer (OEM).

The new customer-friendly supplies landing page is also easier to use, with a format reminiscent of other popular e-commerce sites that customers like you use every day. Tools like a supplies selector and new filtering options simplify product selection, while updated product descriptions and new visual elements make it easier to identify the product you’re searching for at a glance (black ink versus cyan, for example).

You can now filter your search by product or brand as well – supplies are available even for your non-Xerox devices – or search exclusively through categories like maintenance agreements or toner to find exactly what you need, and get it on its way to you faster than ever.

The new filtering options on make it easy for you to find exactly what you’re looking for!

A great new feature for SMB customers, in particular, gives insight into what customers just like yourself have purchased, so you can see what’s popular among your peers, and stay on top of what’s in demand.

The hardware purchasing experience has also undergone a profound transformation for the better to offer unprecedented ease of use. Shop the full range of Xerox office devices, including the productivity-boosting, ConnectKey-enabled Versalink family of devices. The new filtering options allow you to focus on more than one aspect of use, so you can choose the options that are most important to your business – both price and speed, for example – and have it purchased and on its way to you in just a few clicks.

The Shop Xerox site has a new look and feel!

Not sure what you’re looking for? Take a look at this list of printers that BLI named as the industry’s favorites. And don’t miss our helpful guide that outlines the top 7 signs it’s time to replace your printer – and what you should look for in a new one.

The new site goes well beyond visual updates to truly enhance and expand the customer experience. A customer can now find, select and purchase everything from supplies to hardware more quickly and easily, in a format that’s familiar and intuitive. Additional changes are still in store for the site, including a new and improved reviews feature that will better enable customers to offer feedback on both supplies and hardware.

Visit the new Shop Xerox site today to see the changes in action, and find out how easy it is to order the products you want and the supplies you need today.

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