When researching content marketing trends and best practices, you’re likely to find “infographics” mentioned regularly.
In our age of social media and content marketing, infographics are a big deal. Many prominent marketing experts tout well-conceived and properly executed infographics as one of the most important ingredients in a winning content marketing strategy.
However, as the key words in that last sentence, “well-conceived” and “properly executed,” are too often overlooked by content developers, many infographics today aren’t as effective as they could be.
But infographics became trendy content marketing tools for good reason, and even today it remains true that when done correctly, they can and should be integral components of your marketing communications plan.
But if you want your business to be seen and heard, i.e., you expect viewers to understand and absorb your infographic’s intended takeaways, proper execution is paramount.
To assist you with that endeavor is this very helpful article, “5 Steps to Create Compelling Content Through Infographics,” courtesy of the Content Marketing Institute.
The article’s author does a fantastic job of compiling and presenting specific infographic best practices supported by clear examples.
I encourage you to read the article in its entirety, and return here to share your comments.
