As discussed in this incredibly informative article from the Content Marketing Institute, a thorough understanding of search engine optimization (SEO) best practices isn’t the only advantage to strive toward when publishing digital content.
In late October, the world was handed the keys to Google Media Tools, a host of free and a fee-based services aimed at helping content marketers advance their skills and drive more traffic.
From the article: “It’s a genius case study in and of itself, and probably one that I expect will be nominated for a Content Marketing Award next year. But, keep in mind that Google Media Tools is simply the gateway. It’s the services that are collected in the suite that have the power to add value to your content marketing efforts.”
Check it out and let me know in the comments section whether you anticipate taking advantage of the new capabilities Google’s offering.
Thanks for reading.
