In the article “Instagram Ads Work, Advertisers Say,” courtesy of Mashable, the author reveals key findings after 10 top advertisers ran ads for six weeks on the Instagram photo and video sharing platform.
The advertisers who revealed their results came from a group of social marketing heavyweights, including Levi’s, Adidas, Burberry, Michael Kors and Ben & Jerry’s.
Findings from Ben & Jerry’s, Levi’s and two unnamed brands show tremendous promise for companies who choose to include Instagram as part of their overall content marketing strategies.
From the Mashable piece: “There was a 32% incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign versus control groups. That means if you saw an Instagram ad for a new product, like Ben & Jerry’s Scotchy Scotch ice cream, you were 32% more likely to remember that product than those who had not seen the Instagram ad. There was also a 10% incremental lift in brand message awareness per campaign for people who saw an ad or ads compared to those who didn’t.”
However, according to the article, neither Instagram nor the advertisers who revealed their results would say how much was paid for the ads, which makes it impossible to calculate each company’s return-on-investment.
I’m curious to know whether your business has posted ads on Instagram, or if you plan to do so in the future. Please let me know in the comments section below.
Thanks for reading.
