How to Make your Business Stand Out Among Competition in 7 Steps

Add Pizzazz to Your Marketing Materials

Traditional collateral in the workplace can be monotonous at times, printing for quantity rather than quality. How can you differentiate your business? There is a new, budget friendly approach to making your marketing materials stand out. Using metallic ink adds new life to otherwise ordinary documents.

This is a game-changer for small businesses. Metallic ink printing will be in high-demand among your staff once they are able to experience first-hand the distinct differences and features of metallic dry ink printing in illustrious silver, gold and copper colors.

1. Presentations

Ever wonder what happens to the multipage presentation you spent a sizable amount of time and effort printing for a recent new business meeting? It probably was shared by the management team and office staff immediately upon your departure. But after a decision to engage your services was made, the presentation was recycled or is sitting in a tall pile on someone’s desk.

Xerox metallic dry inks put presentations in a category of their own, as marketing vehicles for your business providing an immediate impression along with an extended shelf life in the hands of prospects.

2. Business Cards

Networking is a fundamental component of all business deals, and business cards are an essential closing aspect of every single meaningful business interaction. The question after you hand over your business card might be, “Wow, who designed your card?” A memorable business card can serve as a main point of reference which reflects on your business as professional, high-end and up-to-date. A follow-up call to engage your business won’t be too far into the future.

3. Marketing materials and brochures

There are small offices in certain industries that rely heavily on marketing materials and industry templates, including real estate and advertising firms, marketing teams and conference planners to name a few.
The target audiences that these professionals are trying to reach are impressed by the quality of marketing collateral which translates directly into the investment and value proposition of the product you’re trying to sell, whether it’s a house, a technology solution or your business services.

4. Mailers and postcards

For business owners looking to spread a wider net, some impressions must be made when you are not seated directly across from potential customers. Mailers are unique in that aspect, whereby the printed product that makes it into the hands of your target audience must make an impact on its own, without the use of your in-person selling skills. A recent SmallBusiness.com survey found that in 2016, companies are dedicating 23 percent of their budgets toward direct mail as part of their overall marketing plans, which makes printing an essential component of new business outreach initiatives.

5. Direct Mail

is a yet another great way for your small businesses to differentiate itself. The average consumer receives more than 100 emails in their inboxes each week, yet only 16 pieces of physical mail arrives in their mailbox weekly. Direct mail is highly effective, with a 3.7% response rate, compared with 0.2% for email and 0.1% for paid search. Combined, direct mail outperforms all digital channels by 600%.¹ Adding premium gold, silver metallic ink to your marketing materials is a strategic way to super-charge your customers and instantly capture their attention in a way your competitors haven’t yet factored into their marketing plans.

6. Flyers and postcards

Flyers can inform potentials customers that were not initially on your radar screen about your business and services. This opens up a wide range customer base, and by leaving a great impression with quality flyers, the intention is it will hopefully engage these individuals at the initial point of contact.

7. Branded Envelopes & Letterhead

Every business needs branded letterhead and envelopes to perform routine office correspondence. Why not make a statement each time someone opens your letters? Metallic ink on your printed envelopes and letterhead is a proven approach to keep your business top of mind, from the mailbox of the administrative assistant to the decision maker’s desk.

Fitting Metallic Inks into Your Budget with a Local Printer

With Xerox dry metallic inks, gold and silver can be done inline, during the regular printing process, meaning it’s less expensive and you can get your prints faster and more affordably. Historically, small businesses outsource the application of the gold/silver foil as a post-print step, after printing, adding more cost and time to a project. A local print shop is an ideal cost conscious option for small businesses that want to take the quality of printed documents to a higher level without investing in a new printer. However, if printing is your core, consider purchasing the Xerox Color 800i/1000i printer as a solid investment to grow your business.

Watch Harvard Pinnacle Group, a print service provider based in Waltham, MA, share their impressions after investing in the Color 1000i Press with gold and silver metallic inks in the video below.

https://www.youtube.com/watch?feature=player_embedded&v=C0hTP6gA_oU

^{1. Source: DMA 2015 Response Rate Report↩}

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