7 Mobile Techniques You Can Use to Better Engage Your Customers

Note: This article was filed by a paid contributor to Xerox Corporation.

Mobile plays a significant role in the daily lives of your customers. In fact, 77% of U.S. consumers currently have a smartphone, according to a recent Pew survey. More importantly, do you know what they do with those mobile phones? The average consumer spends five hours on them every day. That is why it is essential that you learn mobile techniques that allow you to better engage with those customers!

Here are a few reasons why this data is vital for business owners:

• It reinforces the assumption we have about consumers continually needing to feel connected to everyone and everything.
• It lets us know where they are, so we can more quickly and efficiently reach them.
• It also can inform our decisions on the types of technology we use to power our businesses, whether it is customer-facing or not.

With the majority of customers understanding how smart devices work and how much more powerful everything becomes when connected to the cloud, it is time for businesses to step in with mobile-first techniques that cater to this.

The following seven mobile techniques will give you some options to play with to better engage your customers through the devices they hold so dear.

You may be surprised to see that the following mobile techniques are not just about how to better market your business to mobile users. That is in here, too, but there’s much more you can do with mobile to get in touch with and convert those customers.

1. Create a responsive website.
   For starters, your business needs a website. It does not matter if you have long since established your business as a local mainstay. If you want to stay relevant and in a position to reach new customers, a website is necessary. And the website needs to be mobile-friendly or what is known as “responsive.” This means that your web design is capable of resizing based on the screen it is being viewed on.
2. Use mobile-friendly social media marketing.
   Social media marketing is an easy and cheap way to market your business. It is the mobile-friendly platforms–like Twitter, Instagram, and Snapchat–that are especially helpful in reaching customers with fun and interactive content, like GIFs, memes, behind-the-scenes photos, and explainer videos.
3. Show up in mobile search.
   Whether you want customers to find your local business while walking around town or you simply want more web traffic to your website, a mobile search campaign is essential. The cool thing about this is that there are a plentitude of opportunities for your brand to show up in mobile search if you create a presence on different mobile-friendly platforms.Here are just a few:
• Your website
• Social media
• Yelp or TripAdvisor review pages
• Your Google My Business listing
4. Optimize emails for mobile.
   61.6% of U.S. consumers read email using their smartphones. If you are currently running an email campaign or use email to reach your customers for other purposes, then it would serve you well to optimize those messages to be mobile-friendly: less text, succinct offers and responsive design.
5. Send mobile push notifications.
   SMS services made for websites and mobile apps enable businesses like yours to push relevant and timely messages out to customers. If your business would benefit from real-time communications, push notifications are a great way to do it.
6. Add Wi-Fi to your stores.
   For those of you with brick-and-mortar businesses or who see clients in-house, you may want to add a public Wi-Fi network. This would encourage customers to look up reviews or product specifications to aid in their decision-making process. It would also give you an opportunity to share online content with clients in real-time rather than having to send it to them later.
7. Equip employees with mobile solutions.
   Employees equipped with mobile solutions can do their jobs faster and with fewer errors. If your business depends on the efficiency and accuracy of face-to-face customer interactions, using mobile solutions like handheld POS, mobile payment apps, and mobile-to-printer technology like the Xerox^® Mobile Link App and Xerox^® ConnectKey-enabled printers and multifunction printers would greatly help your workflows.

What Does Mobile Mean to Your Customer?

Mobile devices have long since proven that they are not a passing fad. Thanks to cloud connectivity and other smart device advancements, they have become synonymous with speed, convenience, and personalization. Now that you know what they mean to your customer, it is up to you to use the right mobile techniques to engage them.

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