Marketing Automation Software Poised for Widespread Small-business Adoption

With an ever-increasing abundance of online marketing channels, it’s easy to understand why today’s marketers might feel overwhelmed in their pursuit of comprehensive communications strategies that yield significant bottom-line results.

As recently as only a few years ago, brands implemented marketing plans that focused on “traditional” approaches, such as email solicitations, search engine placement (both paid and organic), and perhaps Facebook and YouTube content. Now, with an emphasis on Web 2.0 best practices and the proliferation of myriad social channels—including Twitter, LinkedIn, Google+, Pinterest, Instagram, Slideshare, Vine, and many others—it’s becoming overly challenging for modern marketers to ensure their messages are broadcast in a well-coordinated fashion across the channels deemed most appropriate for their brands, and that those messages are properly tailored toward each channel’s audience.

It’s no wonder, then, that marketing automation software is being sought by a rapidly expanding group of marketing professionals who recognize the need for a state-of-the-art tool that will help their efforts prove fruitful.

A study conducted by Marketo and Software Advice demonstrates the extent to which marketing automation software is likely to become adopted by companies currently navigating today’s extensive (and expanding) web of social channels.

Interestingly, the study found that 91% of marketing automation software buyers were evaluating various solutions for the first time, and that 50% of buyers employed fewer than 50 staff members—the smallest of small businesses.

Following is an infographic, courtesy of the Marketo Blog, that highlights the study’s findings.

State of Marketing Automation Trends 2014

Brought to you by Marketing Automation Software by Marketo

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