Rieva Lesonsky

CEO GrowBiz Media & SmallBizDaily

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

7 Ways to Create Direct Mail Pieces That Get Noticed

By |Mar 27, 2017|

As a small or mid-size business owner, you’re undoubtedly using email, social media and online advertising to reach your customers. But there’s a surprisingly effective marketing method you may be ignoring: direct mail.

8 Ways Mobile Marketing Can Boost Traffic for Your Business

By |Mar 13, 2017|

Why is it so important to “think mobile”? Mobile searches in general are on the rise, and mobile searches for something “near me” are growing by 146 percent year-over-year, reports Google.

  • Permalink Gallery

    Don’t Ignore Your Existing Customers. Here are 7 Ways to Market to Them

Don’t Ignore Your Existing Customers. Here are 7 Ways to Market to Them

By |Mar 2, 2017|

By focusing on current customers, and working to upsell and retain them, you can boost your business as much as attracting new ones—at a much lower cost.

How to Use Color to Brand Your Business

By |Feb 13, 2017|

Using color in your marketing materials, sales collateral and customer communications can help your company differentiate its brand from the competition.

  • Permalink Gallery

    12 Innovative Trade Show Collateral Tips for Small Businesses

12 Innovative Trade Show Collateral Tips for Small Businesses

By |Jan 23, 2017|

Exhibiting at a trade show can be a substantial investment of time and money, so it’s important to make sure you get the most from your efforts. Here are 12 tips for successfully marketing your business through print at an industry tradeshow.