As a small or mid-size business owner, you’re undoubtedly using email, social media and online advertising to reach your customers. But there’s a surprisingly effective marketing method you may be ignoring: direct mail.
Why is it so important to “think mobile”? Mobile searches in general are on the rise, and mobile searches for something “near me” are growing by 146 percent year-over-year, reports Google.
By focusing on current customers, and working to upsell and retain them, you can boost your business as much as attracting new ones—at a much lower cost.
Using color in your marketing materials, sales collateral and customer communications can help your company differentiate its brand from the competition.
Exhibiting at a trade show can be a substantial investment of time and money, so it’s important to make sure you get the most from your efforts. Here are 12 tips for successfully marketing your business through print at an industry tradeshow.