Today a colleague from the Xerox Netherlands office, Dharminder Biharie, shared a compelling post on our Digital Printing Hot Spot blog about direct marketing best practices.

You can read Dharminder’s entire piece here: http://digitalprinting.blogs.xerox.com/.

Direct marketing is a powerful tool for small businesses, but it must be well-planned and properly executed. If you’re in the marketing communications business and are trying to convince customers to let you develop and implement their direct marketing campaigns, you need to demonstrate real, applicable expertise. What better way to do so than via your company’s own marketing efforts?

If you’d like to learn more about the ways in which Xerox can help your small business gain a direct-marketing competitive advantage, click here to learn about the power of personalization with our XMPie variable data software and the graphic-arts-class Phaser 7800 Color Printer.