What comes between Black Friday and Cyber Monday – and doesn’t involve waiting in line at midnight or entering your security code and mother’s maiden name at checkout? It’s Small Business Saturday. This Saturday, November 29th, is Small Business Saturday 2014. Here’s what you need to know about why it matters, and how to prepare – and promote – your business.

Small Business: Not So Small After All

If you’ve never considered the importance of this day, consider this: there are almost 28 million small businesses in the United States, outnumbering corporations 1162 to 1, and employing 57% of the country’s workforce. Small though they may be, their impact is large. Simply put, small businesses are the backbone of the American economy.

Making an Impression with Print

So how do you encourage customers to shop small?

Among the most significant challenges for small businesses are identifying an effective marketing strategy, and finding the budget to execute it. That call is being answered. With the number of small businesses in the United States growing exponentially year-over-year, providing effective, affordable marketing solutions has become an industry in itself. Last month, we shared our favorite free tools for in-house digital marketing.

For a small business, a discussion about marketing strategies and solutions is inevitably a discussion of print solutions. Small businesses rely on heavily on print, from fliers and signage to menus, brochures, incentives and more. The quality of seemingly simple promotional materials like sidewalk signage can make the difference between whether a customer walks in, or walks on by. Offering an incentive? For a customer discovering your business for the first time, your deal is only as good as the piece you print.

As Small Business Saturday approaches, what will you do to increase your visibility and show your business in its best light? What will you need to print? And what is it going to cost?

Printing Made Easy – and Affordable

Get people through your door on Small Business Saturday by taking advantage of marketing solutions and services for small businesses available through American Express. With their Shop Small Marketing Materials program, you can create exciting, effective marketing materials, just in time for Small Business Saturday.

  • Create free personalized marketing materials
  • Create custom signage that helps customers find you

Your printed campaign is sometimes your only opportunity to make an impression with a customer. In many cases, it’s not only the first impression, but a tangible reminder they’ll take with them. It needs to make an impact. What are your printed pieces saying about you? What message will you send this year on Small Business Saturday? How will you take advantage of the one day this year designed to promote you and your contributions to your community’s economy? Don’t miss out! Make your message stand out by printing something they’ll remember. When you’re printing what matters, look to the Xerox Small Office Savings Plan for affordable, in-house color printing.

For more information on how to market your small business, visit Shop Small from American Express and Xerox Solutions for Small Business today.

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