Smaller firms, especially in the advertising and marketing industries, are scrambling. But surprisingly, business owners biggest worry isn’t about healthcare or taxes. The number one worry is getting more customers in the door… to win more bids. With over 3.5 million small businesses, 130,000 in advertising and marketing in the U.S. alone, the scarcity of customers leads to intense competition. At first glance, seems gloomy.
Yet there is evidence to the contrary. Gordon Kaye from Graphic Design states “90% of graphic designers still work on print”. Some small boutique firms are winning new customers by providing excellent service and fast response times.
With the introduction of the Xerox Phaser 7800 tabloid-size color printer, we are bringing our experience in print and marketing communications to help smaller firms solve real business problems.
The current business climate pushes advertising agencies, graphic design shops, marketing communications firms, and even creative departments within larger companies to:
- get jobs done quicker,
- and cheaper,
- all while improving effectiveness of printed material itself.
In looking for a color printer, these firms want to simply choose the color they want, get that color on the print, and maintain that color while pumping out those pages.
We even filmed a customer.
ARVE Error: need id and providerI think the Phaser 7800 is perfect for the smaller graphic firms. Check out the new Phaser 7800 and let us know if you have any questions. More importantly, tell us what you think.
My father read over in canada that the canadians are thinking to slowly phase out paper cheques. Does anyone heard if the USA is thinking something close or similar to this?
That’s interesting. I have not heard anything like that in the U.S.
Yeah, except the damn thing hasn’t worked since the minute we took it out of the box, and the tech support “service” we pay for has proved completely incompetent and worthless. Three calls and we still can’t even get a service appointment — or a call back. This product — and seemingly Xerox the company — are useless. EPIC FAIL!
Hello David,
This is unusual and I have shared this with our product team. We want to help! Please stay tuned.
Lisa Weaver, Social Media Marketing & Communications Manager, Xerox