As a small or mid-size business owner, you’re undoubtedly using email, social media and online advertising to reach your customers. But there’s a surprisingly effective marketing method you may be ignoring: direct mail.
From news about holiday or end-of-year discounts and special offers to simple heartfelt greetings that let them know you value their business, the holiday season is also an excellent time to reconnect with your customers. With the right strategy and the right equipment, print can be one of the most effective ways to do so.
A 2013 Gallup research poll showed that approximately 40% of Americans say they belong to a church or a house of worship. That’s around 118 million people. With church services and events as the lifeblood of any house of worship, maintaining effective communication is the key to an active and engaged congregation – and to building or growing one.
In fact, as the Harris study points out, 77% of students from grades 3 to 12 enthusiastically agreed that using more color in printed learning materials can engage them in the following ways:
•Focus on what information is important
•Remember key facts and information
•Be more interested in their work
On March 10, 2016 Xerox announced the launch of 14 ConnectKey-enabled MFPs, each one equipped with ready-to-use apps to speed up paper-dependent business processes and make it easier for users to collaborate and work more effectively. But what are real life users saying? Xerox provided customers with early access and asked them what they thought. First up was a large Canadian University. Find out what they had to say.